I've known Nick for almost 20 years. Working for him, with him, and for brands in competition with him. Wherever he's been, whatever the brand, he has exhibited a rare blend of creative vision and the ability to pull together teams and stakeholders to make projects of extraordinary scale, speed, and ambition a reality.
His experience at some of the most highly demanding media brands means that he has a way of thinking about creativity that is much more highly evolved than the traditional advertising sensibility. At Channel 4 and News UK he was responsible for a vast volume of work but was able to lead through the power of a simple and clear vision of creativity that came from how to make busy people in the real world genuinely care about what the brand was saying, rather than ad gimmicks and cliché. He has always tried to make work that was part of entertainment or culture, not just ads. He's clear in his vision and he's able to spot great ideas, protect them and direct their development from conception all the way through to production.
That North Star has enabled Nick to assemble from scratch and lead outstanding internal client and agency creative teams who have never failed to create brilliant, highly awarded and commercially effective campaigns wherever he has been.
Jason Gonsalves - ex BRAND DIRECTOR - THE FACE
(formerly CEO McGarrybowen / BBH CSO / Michaeledes & Bednash)